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  • Writer's pictureIan Miller

Fuji X Pro3 discontinued

The Fujifilm X-Pro3 camera was listed as discontinued in Japan. Why ??


The Fujifilm X-Pro3 camera is a unique and innovative model that was launched in October 2019. It features a hidden LCD screen, a hybrid optical-electronic viewfinder, and a durable titanium body. It is designed for photographers who value the experience of shooting with a rangefinder-style camera and want to focus on the essentials.


However, despite its appeal to some enthusiasts, the X-Pro3 seems to have failed to attract enough customers to justify its production. According to various reports, the X-Pro3 has been discontinued by Fujifilm in several markets, including Japan, India, and the US.


The reasons for this decision are not officially confirmed by Fujifilm, but some possible factors are:


- The high price of the X-Pro3, starts at $1,799 for the body only, and goes up to $1,999 for the Dura Black or Dura Silver versions. This makes it more expensive than some of Fujifilm's medium format cameras, such as the GFX 50R ($1,499) or the GFX 50S II ($3,999).

- The niche appeal of the X-Pro3, which caters to a specific segment of photographers who appreciate its retro design and minimalist features. However, this also limits its versatility and functionality for other types of photography, such as video, sports, or wildlife.

- The competition from other Fujifilm models, such as the X-T4 ($1,699), which offers similar image quality and performance, but with more features and flexibility, such as a fully articulating screen, in-body image stabilization, and 4K video recording at 60 fps.

- The impact of the COVID-19 pandemic, which has affected the global demand and supply of cameras and lenses. Fujifilm may have decided to prioritize its resources and focus on more popular and profitable products.


The discontinuation of the X-Pro3 does not mean that Fujifilm will abandon the X-Pro series altogether. There is still a loyal fan base for this line of cameras, and Fujifilm may release a successor in the future. However, it is likely that the next X-Pro model will have some changes and improvements to make it more appealing and competitive in the market.

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