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  • Writer's pictureIan Miller

Why Fuji x100V took off.

The Fujifilm X100V gained immense popularity in the market for several reasons:

1. Supply and Demand: The X100V became highly sought after due to its limited availability. Fujifilm struggled to keep up with the demand, leading to scarcity. People tend to desire what they can't easily obtain, which drove up prices in the second-hand market.


2. Classic Design: The X100V's design harks back to the iconic fixed-lens rangefinders from the 1960s and 70s. Its retro aesthetics and compact form factor appealed to photographers who appreciated both style and functionality. (It became a fashion accessory)


3. Image Quality: The X100V features a 26MP X-Trans APS-C sensor, known for impressive image quality, especially in low-light conditions. Its JPEG engine produces sharp images with pleasing colour profiles.


4. Lens Performance: Although the lens remained the same as its predecessor (the 23mm F2 pancake), Fujifilm improved it by adding an extra aspherical element, a stronger built-in ND filter, and addressing haziness issues. The combination of this lens with the new sensor contributed to excellent overall performance.


In summary, the Fujifilm X100V's blend of classic design, image quality, and scarcity contributed to its popularity in the market.

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